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Human milk is made for human babies.

"Why should I choose to breastfeed?"

  • Your milk is made just for your baby—every baby has individual nutrition needs.
  • Breastmilk should always be the first choice to nourish your baby, whenever it is possible.
  • For moms: Breastmilk is always available at the right temperature. Breastfeeding creates a strong bond with your baby, it reduces the risk of many different types of cancer, and it helps you get back to your pre-pregnancy weight by burning an average of 500 calories per day.
  • For babies: Breastfeeding creates a strong bond with mom, it reduces the risk of ear infections, diarrhea, allergies, asthma, diabetes, and obesity, and it increases IQ.
Try This

Connect with a WIC peer counselor, an International Board Certified Lactation Consultant (IBCLC), La Leche League, or other women who are successfully breastfeeding.

WIC - Shasta Moms' Circle

Learn what a WIC Moms Circle is all about.